It is better to be feared than loved, if you cannot be both

It is better to be feared than loved, if you cannot be both
   
“It is better to be feared than loved if you cannot be both.”
Thus the ideal situation for a ruler is to be both feared and loved.
The reason for this is simple: humans will support someone they love most of the time,
but that love is limited as a motivation: other loves, and dangers,
can cause the subjects to no longer support the ruler.
   
A ruler that is loved is loved only as long as that love can lead to gain for the subjects:
once their power weakens, their subjects quickly forget their love.
In contrast, if the subjects fear the ruler, that fear will act as a stronger
guarantee of support: a ruler that is feared will be supported out of fear
of what lack of support will lead to.

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